Media Advisory & Photo Opportunity: Local school children take shoreline litter & transform it into art for the Great Canadian Shoreline Cleanup

(Vancouver – August 22, 2011) In preparation for the Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, a group of local school-aged children from Vancouver Aquarium’s AquaCamps will be cleaning up Lost Lagoon and demonstrating how litter can become art on Wednesday, August 24, 2011. Since May, kids have been holding weekly shoreline cleanups and using the litter and debris to construct a work of art to raise awareness of marine debris. The Shoreline Cleanup takes place this year from September 17 to 25. So get ready and join the fun as these kids show the rest of Canada how to roll up their sleeves and participate in this family-friendly event!

What:   A group of school children clean up Lost Lagoon for the Great Canadian Shoreline Cleanup
Who:    Interviews and photo opportunities available with:
             School children in Great Canadian Shoreline Cleanup t-shirts
             Jill Dwyer, Shoreline Cleanup Program Manager, Vancouver Aquarium

Where: Lost Lagoon (Link to map: http://bit.ly/pMjic9)

When: Wednesday, August 24, 2011
            10:00 a.m. to 11:00 a.m. AquaCamps will begin shoreline cleanup of Lost Lagoon
            11:00 a.m. to 12:00 p.m. AquaCamps will participate in construction of shoreline litter mural

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited is also supported by The Home Depot Canada Foundation and Molson Canadian Red Leaf Project as national sponsors, and in Ontario, Ontario Lottery and Gaming Corporation.

- 30 -

Contact:           Jean Fong, Vancouver Aquarium; jean.fong@vanaqua.org; 604-659-3561
                          Ryley Murray, WWF, rmurray@wwfcanada.org; 416-489-4567 ext. 7337; 647-287-7769 (mobile)

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. www.ShorelineCleanup.ca

About the Vancouver Aquarium
The Vancouver Aquarium is a global leader in connecting people to our natural world, and a self-supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, education, research and direct action. www.vanaqua.org

About WWF
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca

Attached file: 

2011 Media Event Advisory _Vancouver_.pdf